Projects
During my time at DePaul University and Loyola University, I was able to create a variety of campaigns and projects for various class clients. While working in teams to create these projects, I gained valuable insights and real-world experiences.
Sephora Accelerate
Class Campaign Winners
Our team was challenged to create a communication strategy for the Sephora Accelerate brand incubation program with a goal to raise awareness for the BIPOC-founded brands. To drive interest in said brands, our team would like to activate a block party and an empty shelves campaign to showcase the different options consumers have when they go in a store while also building community.
Chicago Bears
My team and I were asked to find insights that help the Chicago Bears increase engagement with its young female (18-24 year old) demographic more effectively. After sending out a survey and conducting a focus group, we found that women feel disconnected from sports content online and it ultimately affects their willingness to engage with their content. Additionally, we found that women want to be involved not just as followers, but as community members. With this in mind, my team and I implemented new game day activations and new social media content as well to go with it.
Timberland
After examining a datasheet for Timberland, my team and I created a media plan to further reach their target market of black and brown males. While strategically placing ads out-of-home and on television, we also implemented brand activations and a creative design campaign to showcase their audience’s talents.
Red Bull SoundClash
While trying to raise awareness and exposure for Red Bull’s music SoundClash battle, my team and I focused on two rising Latinx genres, Reggaeton and Corridos Tumbados. In doing so, not only does it bring in a new fan base as these are the two largest Spanish genres right now, but it also invites musicians from all around the world to showcase their talents on a big stage
Fixin' Franks
With a goal to gain brand recognition for Fixin’ Franks amongst Gen-Z and grow their social media presence, I implemented this through community involvement and a new social media campaign. This was accomplished by attending local carnivals and festivals as a vendor and using well-known influencers as the face of the campaign.
Leica Camera
With a goal to get individuals ages 30 to 45 to invest in a luxurious camera, my team and I created a variety of advertisements for Leica. Through a theme of emphasizing the comparison between the camera on a cellphone versus a Leica camera, we showcased how life’s greatest memories should be captured in the highest definition. Lastly, as part of our campaign we also created a branded photo-booth to be strategically placed in cities around the world to gain exposure worldwide as well.
Pecha Kucha
For my Pecha Kucha presentation, my goal was to educate individuals on the various different types of Spanish musical genres and how they connect to specific cities in Mexico. Since music is deeply rooted in Mexican culture, I had to strategically choose all of my images that best represent the message I tried to get across.
Boreasole
My team and I were asked to create a brand that would solve a problem for students and athletes so we invented Boreasole, a sleek and stylish slipper that would have a cooling sole to help prevent sweating. Once we created our products and strategically placed them on our website, we also had to choose keywords to help increase our brand SEO.
